West Performing Arts Summer Brochure
Design by Fabricio (Breeze) Olsson
Click on the image to view larger version or click here to open/save pdf file (link available soon)
Project: Brochure for Childrens’ Theatre Summer Program
Description: Legal Paper, Tri-fold, Double-Sided Color Brochure
Problem: How to created a design that stands out from highly competitive industry (children’s summer camps/workshops) in Santa Cruz? Design on a budget a brochure that, after initial offset printing batch can easily be reproduced inhouse “as needed.”
Solution: Found images from inexpensive stock photography website that implies a “magical feeling” and celebrates the child’s imagination. The cover, created in photoshop with high resolution, can be printed as 11×17 poster and can easily be re-sized for local newspaper publications. The deliberate use of white space in the calendar side renders the brochure ink/toner friendly when printing in-house.
Usage: 1,200 printed for distribution via direct mail and to schools throughout the Santa Cruz County area. “On-demand” printing in-house. File also available for download from company’s website.