Olomana Hiking

Last Updated on Thursday, 24 September 2009 10:57 Written by breeze Sunday, 13 September 2009 12:04

This passed summer (May to August 2009) Saki and I were in Hawaii a couple of times.

One of such glorious trips afforded me a trip up the amazing Olomana ridge (Southeast of Oahu) with my great friend Eva.

Here is a record of said experience... brace yourself.

WEST Summer Brochure

Last Updated on Sunday, 13 September 2009 12:03 Written by breeze Sunday, 19 April 2009 22:11

West Performing Arts Summer Brochure

Design by Fabricio (Breeze) Olsson

Click on the image to view larger version or click here to open/save pdf file

Project: Brochure for Childrens' Theatre Summer Program

Description: Legal Paper, Tri-fold, Double-Sided Color Brochure

Problem: How to created a design that stands out from highly competitive industry (children's summer camps/workshops) in Santa Cruz?  Design on a budget a brochure that, after initial offset printing batch can easily be reproduced inhouse "as needed."

Solution: Found images from inexpensive stock photography website that implies a "magical feeling" and celebrates the child's imagination.  The cover, created in photoshop with high resolution, can be printed as 11x17 poster and can easily be re-sized for local newspaper publications.  The deliberate use of white space in the calendar side renders the brochure ink/toner friendly when printing in-house.

Usage: 1,200 printed for distribution via direct mail and to schools throughout the Santa Cruz County area.  "On-demand" printing in-house.  File also available for download from company's website.

Fitness is Fun

Last Updated on Wednesday, 18 March 2009 11:27 Written by breeze Wednesday, 18 March 2009 11:22

In case you haven't heard: gymnstics is not only a sport, it's a way of life.

More importantly, it's MY way of life. Enjoy the following video:

Breeze's favorite t-shirt in high school read:
"I can't, I have practice"

WEST Winter Postcard

Last Updated on Sunday, 19 April 2009 22:28 Written by breeze Friday, 14 November 2008 07:48

West Performing Arts Postcard

Design by Fabricio (Breeze) Olsson

Click on the image to view larger version

Project: Brochure for Childrens' Theatre Classes

Description: 8.5x5.5" postcard design

Problem: Wide variety of classes for broad age range or students

Solution: Using photos taken from recent events, classes and performances a visual montage was created to express the range of activities offered by the organization.

Usage: 5000 postcards printed for distribution via direct mail and to schools throughout the Santa Cruz County area.